Thinking by Doing

Feature: Human Scale AI

I2DS2 Concept Design -|- Intelligent & Intuitive Digital Services Suite

JdF -|- Jose de Francisco

Innovative creative technologist

earning clients’ hearts and minds

through human centered design

PORTFOLIO -|- CONTENT -|- BIO

Recent Posts

Human Scale AI at VAI’s Inaugural Salon

Amazing, incredible, gritty, and thoughtful sums up what happened this past Tuesday at Benedictine University. Daniel L. Goodwin Hall of Business hosted VAI’s inaugural Vibe with AI Salon, an executive in-person gathering focusing on how AI is impacting real life while unpacking what requires human discernment and consideration. VAI has been shaped as an extension…

My IDC PeerScape Interviews

Design Thinking Practices to Create Game-Changing User Experiences. This IDC PeerScape explores the mindsets of two highly successful design thinking practitioners and how they have advanced the art and science of design thinking to deliver groundbreaking customer experiences. The document not only focuses on exploring the professional craft needed to create value but also describes…

Design Thinking, AI and starting with what users need

Any organization that wants to deliver targeted, personalized services and experiences needs to understand its customers inside and out: their wants, wishes, behaviors and attitudes. These days, the data to develop that understanding is abundantly available. The challenge is to extract meaningful customer insights from it and convert those insights into actions. By combining the…

QXbD | Quality Experiences by Design